Loreal Professional Dia Color 5

This Loreal Professional Dia Color 5 provides expert level hair color for vibrant and long-lasting results. With its advanced formula, it offers up to 100% gray coverage and a smooth, shiny finish. Achieve salon-quality hair color at home with Loreal Professional Dia Color 5.

Looking for a game-changing hair color with minimal commitment? Explore L'Oreal Professionnel's Dia Light acidic & Dia color alkaline demi-permanents.

The end of dull hair is here.

• Meet Loreal Professional Dia Color 5, our new upgraded alkaline demi-permanent. Dia color compensates melanin loss for up to 70% grey coverage and 6 weeks of gloss color with 2x shine.* Providing high visibility for every reflect and 100% true-to-tone reflects for vibrant color.
• Formulated with Melanin Gap Filler technology to fill gaps from lost melanin by reinjecting color inside the fiber. Up to 92% natural origin formula** with no ammonia.
• The texture is creamy for easy mixing, application, and rinsing with a quick 20-minute processing time.

*vs. unwashed hair.
**We consider an ingredient to be naturally derived if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural state.

What is does: Your favorite alkaline demi, Dia Richesse, reimaged to new Dia color.

• Up to 70% grey coverage. With Melanin Gap Filler Technology to fill gaps from lost melanin by reinjecting color inside the fiber. No ammonia.
• Up to 92% natural origin formula.*
• Lifts up to 1.5 levels.
• Dia color's 40 shades are categorized into one of ten true-to-tone tonal families and are fully intermixable (with Dia Richesse as well) allowing you to deliver endless color possibilities.
• Formulated with Shea butter, Glycerin, and Hyaluronic acid for conditioning.
• 1 to 1.5 mixing ratio.
• 20-minute processing time.
• Dia color and Dia Richesse are completely intermixable.

*We consider an ingredient to be naturally derived if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural state.

Preparation:

• 1 to 1.5 mixing ratio.
• 1 tube (2 oz.) to 3 oz. DIActivateur Developer.
• Mix Dia color with DIActivateur Developer 6, 9, or 15-volume depending on the desired intensity of the result.

1. 6-vol. DIActivateur Developer for soft color deposit for more natural result.
2. 9-vol. DIActivateur Developer for regular color deposit for standard tone on tone results.
3. 15-vol. DIActivateur Developer strong color deposit for more visibility and 1.5 levels of lift.

• 20-minute development time starts at end of application.

Service Opportunities:

FIRST REFLECT & SHINE.

• Recruit new clients to color with low commitment first reflect & no harsh regrowth.

FIRST WHITE HAIR & SHINE.

• Blends white hair:

*Standard white hair blending (9-volume).

*Reinforced white hair blending (15-volume).

COLOR TAKE THROUGH.

• Refreshes the lengths and ends after permanent color (Majirel or iNOA) has been applied on the regrowth area.