Collection: Wella Professional

Wella Professional, an innovative global leader in the beauty industry that combines 140+ years of earned wisdom and industry experience with the enthusiastic growth momentum of a newly minted independent entity. Now marking two years as a stand-alone company, we are one of the fastest growing companies in the beauty sector.

Wella Professional have a portfolio of iconic professional and retail hair, nail, and cutting-edge beauty tech brands. They are dedicated to and proud to serve the legions of artists and owners across the professional hair and nail community in the more than 100 countries where they operate.

Each day we impact a diverse community of more than 91 million beauty lovers and industry professionals, social influencers, ambassadors, followers, employees, and customers across the globe. This is our Wella Family.​

Our vision is to enable people to look, feel, and be their true selves. This propels us forward, powering everything we do while also guiding our environmental and social progress.

We believe in the power of businesses to be ​a catalyst for change, enabling people, organizations, and societies to collectively prosper. We aim to unleash the potential of our people, partners, and organization globally with sustainability and environmental, social, and governance (ESG) at our core. Embedded into our ethos is Diversity, Equity and Inclusion at the heart of who we are, how we operate and in how we support the industry and communities we serve.

ESG and commercial growth are inherently connected to how we operate and measure our value. We are building the best beauty company in the industry, ensuring that when the industry thrives, we thrive. And as we make progress on our agenda to care for our planet, and leave a positive impact on society, we will become a champion for change whose legacy will be worthy of our iconic history.​