Clairol USA is a brand of hair care products known for its hair coloring and hair care solutions. It was founded in 1931 by Lawrence and Joan Gelb and was initially focused on selling hair color for professional use. However, Clairol gained popularity in the 1950s when they introduced the first at-home hair coloring product called "Miss Clairol Hair Color Bath." This product revolutionized the hair care industry by making hair coloring more accessible to the general public.
Over the years, Clairol USA expanded its product range to include various hair care items such as shampoos, conditioners, styling products, and treatments. The brand became synonymous with hair coloring, offering a wide range of shades and formulations to cater to different hair types and preferences. Clairol's products are designed to provide vibrant, long-lasting color while minimizing damage to the hair.
Clairol has undergone several ownership changes throughout its history. In 2001, it became a part of the Procter & Gamble (P&G) company when P&G acquired Clairol from Bristol-Myers Squibb. However, in 2016, P&G sold the Clairol brand to Coty Inc., a multinational beauty company. Coty continues to develop and market Clairol's hair care and coloring products.