Discover Wella Color Fresh, Wella's range of ammonia free semi permanent hair color products. Choose from a range of of pure vibrant shades to keep your clients color looking refreshed for longer.
Color Fresh Create is an ammonia-free hair color with a complete semi-permanent expressive color palette.
With 12 specially crafted pure vibrant shades and 3 additives.
Fading true to tone and lasting up to 20 washes, depending on shade used and hair condition.
Full intermixability and beautiful pastelization and tonal results.
COLOR FRESH CREATE fades true-to-tone over time and pastelizes during each wash- gradually fading into beautiful, soft pastel hues.
This is due to carefully selected dyes that avoid an off tone fade.
DIRECT APPLICATION Wella Color Fresh
Apply evenly on natural light blonde, white or pre-lightened hair. Apply directly to clean, dry or pre-shampooed, towel-dried hair. Comb color evenly through the hair to achieve an even color result. Wear gloves and stay off the skin. Intense shades may stain skin.
Pastelization: Dilute any COLOR FRESH CREATE shade with Tomorrow Clear to desired intensity e.g 1:1 or 1:30 (1 part COLOR FRESH CREATE + 30 parts Tomorrow Clear)
Vintage pastels: Dilute any COLOR FRESH CREATE shade with Vintage Blush for a purposely lived-in vintage effect to desired intensity e.g 1:1 or 1:30 (1 part COLOR FRESH CREATE + 30 parts Vinatge Blush)
Muted effects: Mix any COLOR FRESH CREATE shade with Tonight Dusk for deeper, darker and muted results. Less is more! eg 20:1 (20 parts COLOR FRESH CREATE + 1 part Tonight Dusk)
Mix desired amount into a bowl.
NO DEVELOPER NEEDED! FULLY INTERMIXABLE!
Develop for 20 minutes. For more pastelization or softer hues develop for 5-10 minutes. For more vibrancy and intensity extend development time to 30 minutes.
Line drawing of a showerhead with water coming out
Rinse thoroughly until water runs clear. For optimum color results, do not shampoo the hair after coloring. Style hair as usual.
True-to-tone fading, lasts up to 20 washes*
(Tonight Dusk due to the blue hue in the shade may fade in the blue direction)
Zero coverage, pure tone
*Depending on shade used and hair condition
IMPORTANT SAFETY INSTRUCTIONS-Perform an Allergy Test 48 hours before each product use. For further information go to wella.com/education.