Wella Rugged Texture Styling Paste

Wella Rugged Texture Styling Paste is a Professional texturizing hair paste with strong hold. Its Matte finish for rugged hairstyles and is Ideal for styling purpose.

• Professional texturizing hair paste with strong hold.
• Matte finish for rugged hairstyles.
• Ideal for styling purpose.

How to get the Look:

1. Manipulate with your palms into dry hair.
2. Shape and texturize.

Wella AG is a major German hair care company headquartered in Darmstadt, Germany. Founded in 1880 by Franz Ströher, it specializes in hair care, styling and colorants sold to individuals as well as hairdressers

Create a rugged look with Wella Professionals EIMI Rugged Texture.

This professional texturising paste allows you to create the desired shape, giving it a strong hold and control. Wella hair styling paste adds texture to the hair to achieve a rugged effect with a matte finish.

New EIMI by Wella Professionals gives you a voice with which you can express your hair styling skills as well as each client’s individuality.

With EIMI you can say what you want to say: interpret the latest global trends and achieve new accents of style and originality.

EIMI professional styling products mould, shape and inspire, inviting stylists and salon clients to celebrate their individuality and own unique style.