The British pharmaceutical firm Beecham was the longtime owner of Brylcreem. Sara Lee bought the personal care unit of SmithKline Beecham in June 1993. In January 2012, the global rights to sell the brand of Brylcreem were sold by Sara Lee Corporation, to Unilever.
Various Brylcreem products are sold worldwide. Brylcreem is marketed in the United States by Combe Incorporated, in Europe by Unilever and in India by HUL. Before Godrej acquired a 51% stake of Sara Lee, in their joint venture Godrej Sara Lee in May 2010, the brand was distributed by Godrej in India