{"title":"New Arrivals","description":"\u003cp data-start=\"63\" data-end=\"330\"\u003eStay ahead of the trends with the latest additions in our New Arrivals collection. Discover freshly stocked hair care, skincare, and beauty products from top professional brands, all curated to bring you the newest innovations and must-have essentials in one place.\u003c\/p\u003e\n\u003cp data-start=\"332\" data-end=\"687\"\u003eShop new arrivals online in India including hair color, shampoos, conditioners, styling products, serums, and treatments designed for all hair types and concerns. Whether you're looking for advanced repair solutions, trending hair colors, or professional salon products, our latest collection ensures you always get the best and most up-to-date options.\u003c\/p\u003e\n\u003cp data-start=\"689\" data-end=\"893\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eBe the first to experience premium quality products with guaranteed authenticity, best prices, and fast delivery. Upgrade your beauty routine with the newest arrivals and enjoy salon-like results at home.\u003c\/p\u003e","products":[{"product_id":"schwarzkopf-igora-royal-0-55","title":"Schwarzkopf Igora Royal 0-55","description":"\u003cp data-start=\"191\" data-end=\"570\"\u003eExperience \u003cstrong data-start=\"202\" data-end=\"269\"\u003esalon-perfect color results at home or in professional settings\u003c\/strong\u003e with \u003cstrong data-start=\"275\" data-end=\"301\"\u003eIGORA ROYAL Hair Color\u003c\/strong\u003e – a premium permanent hair color range trusted by stylists worldwide. Developed by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eSchwarzkopf Professional\u003c\/span\u003e\u003c\/span\u003e, IGORA ROYAL delivers \u003cstrong data-start=\"445\" data-end=\"520\"\u003etrue-to-tone color accuracy, intense vibrancy, and long-lasting results\u003c\/strong\u003e with advanced high-definition pigment technology.\u003c\/p\u003e\n\u003cp data-start=\"572\" data-end=\"880\"\u003eFormulated for \u003cstrong data-start=\"587\" data-end=\"624\"\u003emaximum performance and precision\u003c\/strong\u003e, IGORA ROYAL ensures \u003cstrong data-start=\"646\" data-end=\"668\"\u003e100% grey coverage\u003c\/strong\u003e, even on resistant hair, while maintaining hair strength and shine. Its innovative formula penetrates deeply into the hair cortex, locking in color pigments for \u003cstrong data-start=\"830\" data-end=\"879\"\u003efade-resistant, even results from root to tip\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"882\" data-end=\"1070\"\u003eWhether you want \u003cstrong data-start=\"899\" data-end=\"959\"\u003enatural shades, fashion tones, or complete grey coverage\u003c\/strong\u003e, IGORA ROYAL offers a \u003cstrong data-start=\"982\" data-end=\"1004\"\u003ewide shade palette\u003c\/strong\u003e to create customized color results with professional reliability.\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":44242268782703,"sku":"055IGORA","price":490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/7381\/1055\/files\/411055.jpg?v=1775623450"},{"product_id":"schwarzkopf-igora-royal-7-55","title":"Schwarzkopf Igora Royal 7-55","description":"\u003cp data-start=\"191\" data-end=\"570\"\u003eExperience \u003cstrong data-start=\"202\" data-end=\"269\"\u003esalon-perfect color results at home or in professional settings\u003c\/strong\u003e with \u003cstrong data-start=\"275\" data-end=\"301\"\u003eIGORA ROYAL Hair Color\u003c\/strong\u003e – a premium permanent hair color range trusted by stylists worldwide. Developed by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eSchwarzkopf Professional\u003c\/span\u003e\u003c\/span\u003e, IGORA ROYAL delivers \u003cstrong data-start=\"445\" data-end=\"520\"\u003etrue-to-tone color accuracy, intense vibrancy, and long-lasting results\u003c\/strong\u003e with advanced high-definition pigment technology.\u003c\/p\u003e\n\u003cp data-start=\"572\" data-end=\"880\"\u003eFormulated for \u003cstrong data-start=\"587\" data-end=\"624\"\u003emaximum performance and precision\u003c\/strong\u003e, IGORA ROYAL ensures \u003cstrong data-start=\"646\" data-end=\"668\"\u003e100% grey coverage\u003c\/strong\u003e, even on resistant hair, while maintaining hair strength and shine. Its innovative formula penetrates deeply into the hair cortex, locking in color pigments for \u003cstrong data-start=\"830\" data-end=\"879\"\u003efade-resistant, even results from root to tip\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"882\" data-end=\"1070\"\u003eWhether you want \u003cstrong data-start=\"899\" data-end=\"959\"\u003enatural shades, fashion tones, or complete grey coverage\u003c\/strong\u003e, IGORA ROYAL offers a \u003cstrong data-start=\"982\" data-end=\"1004\"\u003ewide shade palette\u003c\/strong\u003e to create customized color results with professional reliability.\u003c\/p\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"Default Title","offer_id":44242269274223,"sku":null,"price":425.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/7381\/1055\/files\/Schwarzkopf-Igora-Royal-Hair-Color-60ml-7-55-Medium-Blonde-Gold-Extra3.webp?v=1769778528"},{"product_id":"schwarzkopf-igora-royal-permanent-hair-color-7-57","title":"Schwarzkopf - Igora Royal Permanent Hair Color 7-57","description":"\u003cp data-start=\"191\" data-end=\"570\"\u003eExperience \u003cstrong data-start=\"202\" data-end=\"269\"\u003esalon-perfect color results at home or in professional settings\u003c\/strong\u003e with \u003cstrong data-start=\"275\" data-end=\"301\"\u003eIGORA ROYAL Hair Color\u003c\/strong\u003e – a premium permanent hair color range trusted by stylists worldwide. Developed by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eSchwarzkopf Professional\u003c\/span\u003e\u003c\/span\u003e, IGORA ROYAL delivers \u003cstrong data-start=\"445\" data-end=\"520\"\u003etrue-to-tone color accuracy, intense vibrancy, and long-lasting results\u003c\/strong\u003e with advanced high-definition pigment technology.\u003c\/p\u003e\n\u003cp data-start=\"572\" data-end=\"880\"\u003eFormulated for \u003cstrong data-start=\"587\" data-end=\"624\"\u003emaximum performance and precision\u003c\/strong\u003e, IGORA ROYAL ensures \u003cstrong data-start=\"646\" data-end=\"668\"\u003e100% grey coverage\u003c\/strong\u003e, even on resistant hair, while maintaining hair strength and shine. Its innovative formula penetrates deeply into the hair cortex, locking in color pigments for \u003cstrong data-start=\"830\" data-end=\"879\"\u003efade-resistant, even results from root to tip\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"882\" data-end=\"1070\"\u003eWhether you want \u003cstrong data-start=\"899\" data-end=\"959\"\u003enatural shades, fashion tones, or complete grey coverage\u003c\/strong\u003e, IGORA ROYAL offers a \u003cstrong data-start=\"982\" data-end=\"1004\"\u003ewide shade palette\u003c\/strong\u003e to create customized color results with professional reliability.\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":44242270158959,"sku":null,"price":400.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/7381\/1055\/files\/IgoraTube2_34b1c7a4-4503-4a8a-a3b2-daa178d31c21.png?v=1769778552"},{"product_id":"krone-professional-proboto-x-keratin-smooth-cream-1l","title":"Krone Professional Proboto-X Keratin Smooth Cream","description":"\u003cp\u003eKrone Professional Proboto-X Keratin Smooth Cream 1L helps to reduce hair frizz and smooth out your hair with its advanced Probotox formula. This formula combines keratin and collagen to strengthen your hair from the inside out and provide a long-lasting, glossy finish. Enjoy up to 95% humidity protection without the worry of weighing your hair down.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Krone Professional","offers":[{"title":"Default Title","offer_id":44370770985071,"sku":null,"price":23995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/7381\/1055\/files\/Probo.png?v=1770091298"},{"product_id":"krone-anti-dandruff-hair-tonic","title":"Krone Anti-Dandruff Hair Tonic","description":"\u003cp data-word-count=\"95\" data-uri=\"nymag.com\/strategist\/_components\/clay-paragraph\/instances\/ck5y76i7d0063j6y6d5z0ef2x@published\" data-editable=\"text\" class=\"clay-paragraph\"\u003e\u003cspan\u003eKrone Anti-Dandruff Hair Tonic helps remove the evils of dandruff. Get rid of the dandruff within the 3 sittings.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Krone Professional","offers":[{"title":"Default Title","offer_id":44370771312751,"sku":null,"price":500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/7381\/1055\/files\/krone_anti_dandruff_tonic.webp?v=1770091307"},{"product_id":"krone-shine-bond-straiten-sf-shampoo","title":"Krone Shine Bond Straiten SF Shampoo","description":"\u003cp data-start=\"165\" data-end=\"454\"\u003eUpgrade your hair care routine with \u003cstrong data-start=\"201\" data-end=\"231\"\u003eKrone Professional Shampoo\u003c\/strong\u003e, a high-performance formula designed to deliver \u003cstrong data-start=\"280\" data-end=\"318\"\u003esalon-like results with every wash\u003c\/strong\u003e. Crafted for all hair types, this professional shampoo deeply cleanses the scalp while maintaining the hair’s natural moisture balance.\u003c\/p\u003e","brand":"Krone Professional","offers":[{"title":"Default Title","offer_id":44370771509359,"sku":null,"price":600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/7381\/1055\/files\/S_B_Shampoo.jpg?v=1775625719"},{"product_id":"krone-proboto-x-keratin-satin-serum","title":"Krone Proboto-X Keratin Satin Serum","description":"\u003cp data-word-count=\"95\" data-uri=\"nymag.com\/strategist\/_components\/clay-paragraph\/instances\/ck5y76i7d0063j6y6d5z0ef2x@published\" data-editable=\"text\" class=\"clay-paragraph\"\u003eKrone Proboto-X Keratin Satin Serum, Whether your\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"http:\/\/nymag.com\/strategist\/2017\/11\/best-hair-products-curly-hair-2017-shampoo-conditioner-oil.html\"\u003ecurls\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eare feeling dry or your highlights are looking a little dull, a hair serum can very well be the solution — they restore moisture, softness, and even brightness to your locks, often in a matter of minutes.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Krone Professional","offers":[{"title":"Default Title","offer_id":44370771607663,"sku":null,"price":1155.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/7381\/1055\/files\/475092296_644227714783314_6923818898613310852_n.jpg?v=1775625718"},{"product_id":"wella-magma-pigmented-lightener-75","title":"Wella Magma by Blonder \/75","description":"\u003cp\u003eWella Koleston Hair Color – Professional Permanent Hair Dye, Experience salon-quality color with Wella Koleston Hair Color, trusted by professionals worldwide for its rich, long-lasting results. Powered by advanced color technology, Koleston delivers intense pigmentation, uniform coverage, and natural-looking shine with every application. Its innovative formula penetrates deep into the hair cortex to lock in vibrant color molecules, ensuring 100% grey coverage and fade-resistant results. Enriched with conditioning agents, Wella Koleston helps protect hair during coloring, leaving it soft, smooth, and visibly healthy after use.\u003c\/p\u003e","brand":"Wella Professional","offers":[{"title":"Default Title","offer_id":44520461402223,"sku":null,"price":550.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/7381\/1055\/files\/wella-magma-75-mahogany-brown-120g.jpg?v=1775623495"},{"product_id":"wella-koleston-perfect-12-89","title":"Wella Koleston Perfect 12\/89","description":"\u003cp\u003eWella Koleston Hair Color – Professional Permanent Hair Dye, Experience salon-quality color with Wella Koleston Hair Color, trusted by professionals worldwide for its rich, long-lasting results. Powered by advanced color technology, Koleston delivers intense pigmentation, uniform coverage, and natural-looking shine with every application. Its innovative formula penetrates deep into the hair cortex to lock in vibrant color molecules, ensuring 100% grey coverage and fade-resistant results. Enriched with conditioning agents, Wella Koleston helps protect hair during coloring, leaving it soft, smooth, and visibly healthy after use.\u003c\/p\u003e","brand":"Wella Professional","offers":[{"title":"Default Title","offer_id":44520462909551,"sku":null,"price":550.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/7381\/1055\/files\/e4deb9d5-2a01-4d9f-85b3-f2a50227babd_64af5a65-8ef0-4dc6-ae06-c496dcd598c4.jpg?v=1775623506"},{"product_id":"loreal-studio-line-xtreme-hold-indestructible-gel-glue-10","title":"Loreal Studio Line Xtreme Hold Indestructible gel-glue 10","description":"\u003ch2\u003eL’Oréal Paris Studio Line Xtreme Hold Indestructible Gel-Glue 10 – Extreme Hold Hair Styling Gel\u003c\/h2\u003e\n\u003cp\u003eCreate bold, long-lasting hairstyles with L’Oréal Paris Studio Line Xtreme Hold Indestructible Gel-Glue 10, a powerful styling gel designed to deliver maximum hold and elastic resistance for styles that stay intact all day. The advanced gel-glue formula provides extreme hold level 10, helping you sculpt structured looks, sharp spikes, or edgy textured hairstyles with confidence.\u003c\/p\u003e","brand":"Loreal Paris","offers":[{"title":"Default Title","offer_id":52808885043311,"sku":null,"price":990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/7381\/1055\/files\/Indestructible10.png?v=1773487358"},{"product_id":"gk-hair-2-the-best-juvexin-treatment","title":"GK Hair 2 The Best Juvexin treatment","description":"\u003ch2\u003eGK Hair “The Best” Juvexin Treatment – Professional Keratin Hair Smoothing System 300 ml\u003c\/h2\u003e\n\u003cp\u003eGK Hair The Best Juvexin Treatment is a professional keratin hair smoothing treatment designed to repair damaged hair, reduce frizz, and transform dull hair into smooth, shiny, and manageable strands. Powered by Juvexin, GK Hair’s signature keratin anti-aging protein blend, the treatment restores hair from the inside out while protecting it from environmental damage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"GK Hair","offers":[{"title":"Default Title","offer_id":52808906473583,"sku":null,"price":16000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/7381\/1055\/files\/The_Best_Hair_Treatment_300ml_1800x1800_d122f739-47a2-4449-ad2f-c0c23c6d826c.webp?v=1773492010"},{"product_id":"biolage-full-rescue-shampoo-400ml","title":"Biolage Full Rescue Shampoo 400ml","description":"\u003cp\u003e\u003cspan\u003eFull Rescue Shampoo instantly fortifies thin, falling hair. Infused and micro-dosed with steam-distilled rosemary oil and triple-purified niacinamide, it strengthens hair, creates fullness, and protects the scalp for healthy hair growth.\u003c\/span\u003e\u003c\/p\u003e","brand":"Matrix Professional","offers":[{"title":"Default Title","offer_id":52866768765039,"sku":null,"price":800.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/7381\/1055\/files\/1--fullrescue_pdpresize_packshot_700x700_shampoo.webp?v=1774870904"},{"product_id":"biolage-smooth-proof-shampoo-400ml","title":"Biolage Smooth Proof Shampoo 400ml","description":"\u003cp\u003e\u003cspan\u003eTame your frizzy hair with our Smooth Proof Shampoo, infused and micro-dosed with cold-pressed camellia oil \u0026amp; filtered glycerin. This nourishing shampoo gently cleanses and instantly nourishes, leaving your hair smooth, sleek, and manageable.\u003c\/span\u003e\u003c\/p\u003e","brand":"Matrix Professional","offers":[{"title":"Default Title","offer_id":52867083403375,"sku":null,"price":800.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/7381\/1055\/files\/1--smoothproof_pdpresize_packshot_700x700_shampoo.webp?v=1774873133"},{"product_id":"biolage-hydra-source-conditioning-balm-1l","title":"Biolage Hydra Source Conditioning Balm 1L","description":"\u003cp\u003eHydra Source Conditioning Balm with aloe for lightweight and touchable hydration.\u003c\/p\u003e\n\u003cp\u003eHydra Source Conditioning Balm is infused with fermented aloe and micro-filtered hyaluronic acid, delivering 6x more hydration after one use.*\u003c\/p\u003e\n\u003cp\u003e*Hydra Source Shampoo, Conditioning Balm \u0026amp; Daily Leave-In Tonic vs. non-conditioning shampoo.\u003c\/p\u003e","brand":"Matrix Professional","offers":[{"title":"Default Title","offer_id":52867120693359,"sku":null,"price":1500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/7381\/1055\/files\/WhatsApp_Image_2026-03-30_at_6.06.32_PM.jpg?v=1775625729"},{"product_id":"biolage-hydra-source-mask","title":"Biolage Hydra Source Mask","description":"\u003cp\u003eBiolage Hydra Source Mask with aloe for lightweight and touchable hydration.\u003c\/p\u003e\n\u003cp\u003eBiolage Hydra Source Mask is infused with fermented aloe and micro-filtered hyaluronic acid, delivering 6x more hydration after one use.*\u003c\/p\u003e\n\u003cp\u003e*Hydra Source Shampoo, Conditioning Balm \u0026amp; Daily Leave-In Tonic vs. non-conditioning shampoo.\u003c\/p\u003e","brand":"Matrix Professional","offers":[{"title":"Default Title","offer_id":52867149529199,"sku":null,"price":850.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/7381\/1055\/files\/biolage-masque-soin-profond-hydra-source-500-ml-mai-2025-9976556.webp?v=1774874774"},{"product_id":"biolage-smooth-proof-mask","title":"Biolage Smooth Proof Mask","description":"\u003cp\u003e\u003cspan\u003eTame your frizzy hair with our Smooth Proof Mask, infused and micro-dosed with cold-pressed camellia oil \u0026amp; filtered glycerin. This nourishing mask instantly nourishes, leaving your hair smooth, sleek, and manageable.\u003c\/span\u003e\u003c\/p\u003e","brand":"Matrix Professional","offers":[{"title":"Default Title","offer_id":52867156803695,"sku":null,"price":850.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/7381\/1055\/files\/8901526407040_EN_01.jpg?v=1775625729"},{"product_id":"loreal-professional-oxydant-30vol9","title":"Loreal Professional Oxydant 30Vol9%","description":"\u003ch2\u003e\u003cspan\u003eLoreal Professional Oxydant 30 Vol 9% Cream developer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eL’Oréal Professionnel Cream Developer is a professional oxydant designed for use with the Majirel haircolor product range and with Blond Studio products.\u003c\/span\u003e\u003c\/p\u003e","brand":"Loreal Professional","offers":[{"title":"Default Title","offer_id":52867239313519,"sku":null,"price":840.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/7381\/1055\/files\/oxydant-developer-oxydant-30-slider1.webp?v=1774876579"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/7381\/1055\/collections\/New_arrivals_prokare.png?v=1774529224","url":"https:\/\/prokare.in\/collections\/new-arrivals.oembed","provider":"Prokare","version":"1.0","type":"link"}