Collection: L'Oréal Professionnel Paris

L’Oréal Professionnel Paris is where it all began. Born in Paris, from a pioneering spirit who invented everything at the service of hairdressers. Loreal founder Eugène Schueller dedicated his life and expertise to changing hair pro’s lives.

Technical products: Loreal invented the first harmless hair dye and the first cold perm.

Safe performance: among other breakthroughs, Loreal introduced the skin allergy test and the tone level scale. our protocols protect hairdressers’ health and safety, and guarantee predictable results.

Community experience: Loreal created the first school, the first large-scale events and competitions.
This legacy made L’Oréal Professionnel the trusted brand that developed the trade and an intimate relationship with the pro community.